Fragrance is an important part of all of our lives. It can affect mood and well-being, even trigger memories. The ingredients of a product can affect a product’s natural fragrance. So sometimes it is often prudent to add fragrance or essential oils to make a product more pleasant and sometimes, even more effective. These days the market is flooded with products that have overpowering fragrances or, in some cases bland, musty, or unpleasant odors. The right, safe fragrance can flood your senses with the thoughts of clean in bathrooms and laundries, a sense of enjoyment with lotions and shampoos. We only select high-quality essential and fragrance oils that are guaranteed to meet our standards. All of our essential and fragrance oils must meet the International Fragrance Association (IFRA) standards that protect against levels of irritation and sensitivity and must be free from contaminants. Simply stated, if it’s not safe, I won’t use it.